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The Brand & Communications Agency


Wed Jan 17 2018

Our Review of Top Drawer 2018

Ian Snow Ltd at Top Drawer

Wild & Wood at Top Drawer

Ian Snow Ltd at Top Drawer

Hyggen at Top Drawer

Broste Copenhagen at Top Drawer

Returning to Olympia for another year, Top Drawer was back and better than ever! With a plethora of UK and international lifestyle brands showcasing beautiful new designs, collections and best-selling products, this year’s show had inspiration around every corner.

From the more traditional home and gift sections to the more contemporary craft and new designer sections, we were drawn to so many eye-catching stands and products that we could have spent days perusing. This year, we noted an increased use of bold, vibrant colours and dramatic prints, from brands such as Ian Snow Ltd, a particular favourite of ours. The stand had an abundance of handcrafted products using only natural or recycled materials. Combining their ethical ethos with the most striking bohemian prints – we couldn’t get enough of it. Another gem we found was Ginger Hare – the use of unique patterns and beautiful textiles was a real treat for sore eyes.

A popular theme that ran through the whole show was Scandinavian minimalism. Whilst there was stiff competition, one of the brands we felt so perfectly achieved the Scandi-aesthetic we all desire to fill our homes with, was Wild & Wood. With tableware, kitchenware and homeware accessories in a combination of dusky pinks, muted greys and monochromatic blacks and whites, we couldn’t get enough of the all things Scandi.

For us, this year’s Top Drawer was more inspirational than ever before - we would definitely recommend a visit next year!

For more information on Top Drawer, visit www.topdrawer.co.uk

Emily Robinson