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The Brand & Communications Agency


Mon Sep 24 2018

Our Musings on London Design Fair 2018

HARU Stuck-on Design - London Design Fair 2018

Morso at Danish Living Room - London Design Fair 2018

Huguet - London Design Fair 2018

Envisions x Finsa - London Design Fair 2018

Sue Pryke x Wild + Wood - London Design Fair 2018

Nordgrona - London Design Fair 2018

Returning for another year at the Old Truman Brewery, this year’s edition of London Design Fair did not disappoint. The largest trade fair during London Design Festival, Design Fair saw the participation of 550 exhibitors from 36 countries which were accompanied by many more design-savvy visitors.

With a large presence of vibrant colour, natural materials and simple, minimalist style this year, Design Fair was both inspirational and accessible to visitors and this was noticeable from the outset. Helsinki-based Poiat caught our eye as soon as we entered the fair with its understated yet striking use of black furniture to create a modest yet eye-catching room-set. Next was the vivid pink Swedish Design Pavilion – home to a variety of beautiful native brands. A few highlights included the delicate display of greenery and florals from Scandinavia Form and the unusual wall coverings from Nordgröna made from hand-picked Scandinavian Reindeer Moss which also served as sound absorbers. Developer of sustainable design furniture for urban environments, Nola, were also exhibiting their attention-grabbing basket chair – a garden must-have for summer 2019!

Colour, pattern and texture was so prominent this year and shouldn’t be discussed without mentioning the incredible collaboration between Dutch design collective, Envisions and Spanish wood experts, Finsa. Taking over an impressive expanse at Design Fair, this duo created something really special. Colour and pattern-galore, they explored every shape, shade and design imaginable and managed to flawlessly display them on pieces of wood – a total success. From one spectacular exhibition to another – we then stumbled upon the HARU Laboratory, from Japanese collective HARU Stuck On Design. A dynamic space showcasing a multitude of alluring and vibrant designs created using tape. The space was completely immersive, allowing visitors free-reign to create their own unique pieces of work on the walls using the coloured tape.

We really were spoilt for choice this year at Design Fair but a few other brands that really stood out for us were Huguet, a Mallorcan-based team manufacturing hand-made cement items and tiles. Huguet had brought along a selection of beautiful terrazzo objects including a bathtub. With terrazzo becoming increasingly popular in the home interiors sphere, it was incredible to see the “real thing” displayed in its raw form. Next up was the interesting collaboration between Chilean designers Paula Corrales and Oscar Terrazas: The WS Collection, which was a small assortment of lights crafted from recycled cork. Though minimal in size, this collaboration made a real impression.

Last but not least was the tastefully curated and incredibly popular Danish Living Room, which was facilitated by the Danish Embassy. A mix of Danish brands, each highlighting true heritage as well as top quality design, this stand drew in a crowd over the duration of the show. Showcasing products from Warm Nordic, Eberhart Furniture, Morsø, Overgaard & Dyrman, Georg Jensen and Dottir to name but a few, this space topped the fair off for us displaying the perfect pairing of furniture and accessories, each harnessing simple and stylish living for all.

Emily Robinson