Latest News – LDF 2014 | Riba Regent Street Windows Project
Surely the aim of any shop window is to stand out? To entice, inspire and ultimately make the passer by look twice. Who better then, to achieve this than some of Britain’s most cutting edge architects?
This is the idea behind the Riba Regent Street Windows Project, now in its fifth year and this September showcasing some of the projects most stunning concepts yet. The Royal Institute of British Architects once again matched 15 leading architects with 15 of London’s most iconic stores, to create a three week installation in collaboration with London Design Festival.
Reaching across London’s Regent Street, Heddon Street and Brewer Street, involving prestigious retailers such as Topshop, Aquascutum and Longchamp, and architects such as Squire and Partners and vPPR Architects, the installation was a breathtaking display of how retail and architecture are so closely intertwined in today’s society, where the visual message is of utmost importance to any brand.
Of course it was a display that we couldn’t afford to miss here at Hillgate PR and below are some snapshots from our favourite window designs. To see all of the windows in one, head over to our Instagram account for a Flipagram of the experience.
Which display is your favourite?